What a customer needs in an e-Commerce Website?

An e-Commerce website is a platform that has become a paradise for all online shoppers. These shopping enthusiasts remain glued to their systems/mobiles for hours in order to find that particular thing they seek. However, every customer has certain expectations from a website that they make purchases from, just like we want things to be in proper way at the shops-

Design- Innovative and unique design instantly catches the visitor’s eyes. Like it’s said ‘first impression is the last impression’- a design is what creates the first impression on a customer which holds the power of making or breaking the relationship with him.

Speed- Don’t we love it when the pages load in a fraction of a second? Well, maintaining the speed of a website is as crucial as designing a website. Low speed disappoints people in a way that it withdraws their interest from the website.

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User friendly interface- The interface of a website should be such that any user can easily access it throughout all the steps of shopping. It must be user friendly for a newbie too.

Reliability- The customer should be able to rely on your website. All your products must be 100% authentic and the policies must be clear so that it doesn’t break the trust of your website’s user.

Product description- It is important that a buyer easily understands the required functions and specifications of the products. Every minute detail including color, size, fabric, texture, warranty (if applicable) etc must be specified in an appropriate manner.

Discounts & offers- One of the common attractions for customers are discounts offered to them. It is necessary that these offers are placed in a way that rapidly gains user’s attention.

Filters- Amongst numerous products available on the website, it gets really difficult to find a product of your choice sans filters. The filters actually help to select the desired product from the refined sub-categories. Thus, to make a shopping experience enjoyable for your customers, it is important to provide the filter option.

Feedback & reviews- By reading the reviews of a particular product by various users, the customer gets contented as this works like a second opinion for him. Also, good reviews help in boosting the sales as the customer gains confidence in buying the product.

Comparison- An option that offers an opportunity to compare the similar set of products from multiple brands and select the best from the available choices enhance the user’s shopping experience multifold.

Shopping Cart- Due to any given reason, if a person is not able to buy the product at that point of time then he should be allowed to save it in his cart for later use. This gives the customers a sense of satisfaction that they don’t have to browse the same product again later on and can readily proceed to make payments from there.

Payment gateway integration- Online payment is much more preferred these days due to secured transactions. Therefore, every e-commerce website must be integrated with payment gateways for enhanced transaction experiences.

Delivery- Getting the required product delivered at the given address is one of the reasons why people prefer online shopping these days. Thus, making delivery an essential part of an e-commerce website.

Return/ Cancellation Policy- The website must have the facility of return or cancellation of orders. The policy must be clearly specified on the site so that the consumer doesn’t face any confusion.

These were a few of the requirements of an e-commerce website that every customer looks forward to for better experience while online shopping!

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