How to choose perfect CMS Platform for Online Travel Website?

How to choose perfect CMS Platform for Online Travel Website?

Established travel agencies or startup ventures, any type of their business, are challenged once it comes to quickly scaling up their online offerings to customers or affiliates. With the travel industry trends changing headlong, evolving an agency’s business model is become important, however challenging for many.

A simple website may help to establish a business initially, but to actually enhance a local business into new markets, having the ability to do business online with customers or partners is becoming very important in travel portal development company.

Below are some tips which you should keep in mind while selecting the best travel automation platform that matches your business:

User friendly CMS

Your travel website is your storefront and a Content Management System (CMS) enables you to quickly change offerings on your website. A CMS should be simple to help you manage the website in future. so select a CMS with a simple admin interface.

You need to check that the particular travel agent CMS should allow you to perform the core functions like changing the look and branding of the front office, creating, editing, deleting and organizing pages as per requirement. while evaluating a travel technology platform it’s necessary to check if CMS is included.

Robust affiliate and brand management system

The platform you’re selecting should have robust affiliate and brand management system to onboard new brands and affiliate and should enable you to manage them in an effective|a good} and efficient way. If you’re in the wholesale travel distribution business, retaining and increasing your affiliate /sub agent network quickly defines the health of your business.

Scalable and flexible system

This is very important when it comes to travel business, no two agencies functions similarly. each agency has its distinctive way of operating. The third party platform you choose should be customize as per your requirements; it should be flexible enough to match your business rules and accommodate any changes your business model goes through.

Inter trading inventory – both locally and globally

Look for this value addition when selecting a technology platform. the ability to store and sell your negotiated inventory to not just your customers however, if you select, to other agencies across the globe as well, is an important capability.

Do not see a good season ahead of you? Open up your inventory to other travel agencies across the globe as well as source negotiated inventory from other agencies across the globe on the same platform.

Clean and intelligent content standardisation

Those who are related to the travel business must be aware of the challenges an online travel portal faces with changing information around hotels, airports, car rentals locations and cities. highly sophisticated automated content standardisation system which intelligently sorts information to provide you and your client with accurate information do exist.

While selecting a provider, ensure to spend some time to understand how their system works and how accurately they can aggregate content from various sources. The better and sophisticated the system is, the more it will protect your customer from possible disruptions and help you create goodwill in the market.

Scalable and complete CRM

This is one feature that decides your success as a travel agency CMS. Choose a system that fits in with your CRM and lead management requirements. This may help you save time and effort for all outbound marketing activities that you might pursue. Not just customers but internal user management is also a very important aspect of a travel platform. The platform should enable you to assign different authentication for internal (agents) and external (customers) users and keep data secured.

A platform that reduces manual data processing work

In a travel agency, the most mundane and stressful work goes on in the back office. be careful to pick up a system that addresses the needs of each internal client and affiliates, by bringing relevant data to the fingertips of your client service agents, fulfilment/ticketing agents, accounting staff, affiliates and business owners to enable them take informed decisions.

Security

Choose a platform that is PCI PA DSS compliant, this ensures that online payment processing is secure and safe.

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