How to Survive Facebook Algorithm Changes in digital agency Bangkok?

digital agency Bangkok

Facebook has to offer been doing efforts to supply its audience unmatched user experience. Company’s latest News Feed algorithm is pushing it even further. The new algorithm update aims at prioritizing posts, particularly from family and friends to make meaningful conversations. Like any different algorithm, Facebook’s algorithm is a complex phenomenon in digital marketing agency Thailand. Unless you’ll dive deeper into it, you won’t be able to hit the bull’s eye. Let’s find out how the Facebook algorithm works and what brands will do to thrive on Facebook in 2018

Facebook Algorithm and News Feed – How It Works?

When a user arrives on Facebook, there are many posts which may be displayed in his news feed. Facebook’s algorithm then goes through the posts and arranges them on the basis of how users interact with the content. Technically, the Facebook algorithm binds along four elements that social network considers necessary while deciding the post reach. They are:

  • – Inventory (content available)
  • – Signals (considerations about content)
  • – Predictions (considerations about the person)
  • – Overall Score

Besides enabling Facebook to take on post reach, these signals help Facebook serve better overall user experience and digital marketing Thailand. Over the years, Facebook used all multiple signals to determine which posts would be appearing in the user’s news feed. Now, the social network will focus on signals that favor real-time interactions such as comments and shares.

Top Ranking Factors In The Facebook Algorithm


Facebook News Feed algorithm 2018 keeps Comments on top of all the signals. once it’s regarding comment, it should be natural and must be showing in a real conversation. using engagement baits to trick people into commenting is against Facebook guidelines and eventually results in the demotion of your post in the News Feed.

Facebook, therefore, insists page admins to create their post relevant, meaningful and warns them against engagement bait techniques.


Sharing retains the second spot once comments in the new Facebook algorithm 2018. Facebook apparently mentions 2 types of sharing in its algorithm:

  • – People sharing links or content within Messenger
  • – Engagement with a publisher post shared by a friend

That eventually indicates that Facebook is giving additional weight-age to the posts that are shared in public as well as in private. With the new algorithm in place, normal post sharing won’t bring any benefit to your brand unless they spark conversations among friends.


The reactions are the third most vital signal that Facebook considers into their algorithm. Though the algorithm doesn’t consider reactions as strong as comments or shares, they continue to be a form of “active engagement” and help brands’ posts reach more people within the News Feed.

How To Win Audience Amid The New Algorithm In Place?

Connecting content now holds the key

That could be seen as a visible shift in how Facebook acknowledges the quality content. rather than content that’s being created for brands, Facebook is focusing on content that connects people through meaningful interactions. The newest algorithm emphasizes on content that’s written for people will spark enough feeling to generate a comment or share, which is helpful for any online marketing agency Thailand.

As per Facebook, connecting content is one that’s written around the following questions:

  • – Audience’s challenges
  • – Audience’s motivation
  • – Audience’s interactions
  • – Audience’s preferences
Content that Sparks Meaningful Interactions

When it comes to Facebook, some posts engage visitors more than the other posts. It’s observable that some content types pull more audience and get more meaningful interactions. For instance, Videos are one which can drive a humongous audience on your Facebook success. If compared with link and pictures within the news feed, Videos perform better in terms of engagement. Moreover, Live videos have now surpassed each content type in terms of interaction and engagement. 

Interactions across Niche Facebook Groups / Communities

Facebook’s new algorithm can probably set its focus on Facebook groups and Communities. Facebook groups are used by over one billion people around the world, and thus, they help marketers build an active and engaged community around niche topics like social media marketing, traveling, technology or fashion.

Facebook groups simply generate conversations among your audience and engage the global audience. Recently, a dramatic rise has been reported in the number of people using groups and messaging apps over the past several years. Groups are probably the most effective way for people to get indulged in a more private and personal conversation.