UX trends to watch for in 2018!

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The previous decade of technological boom clearly shows that design needs to maintain with user needs all the time. that is the reason why UI design beside mobile UX design are one of the most priorities today and their role in the IT world and web agency Thailand continues growing.

In this blog, we’ll try to look into the forthcoming year and single out some main UX trends that are probably to shape 2018.

Experiences focused on content

The latest UX trends move far from superfluous components in interfaces and make everything to focus users on something that is very necessary — content. Such an experience will be called the content-focused. Its philosophy is made around the content that shapes design either design makes an emphasis on content. the main duty of designers is to make sure that viewers have no obstacles for experiencing the content. To deal with this task, you can resort to the following:

Well-tailored visual hierarchy

Thought-out visual hierarchy in designs makes it easier for viewers to understand the content.

Minimum elements

In web design agency Bangkok, This UX content trick implies getting rid of all unnecessary components in design it’s conceivable to urge a cleaner design with more dedicated experience.


More space for content contributes to better user’s experience.

So, content becomes more important for brands. It suggests that the forthcoming year can probably to bring you many content-centered projects.

Better user experience personalization

Personalization not only saves time however permits businesses to increase their sales. that is why brands are moving away from one-for-all experiences in favour of personalization in UX. It became possible with the help of user information and modern technologies like AI or machine learning. In other words, the modern user experience trends are based on the requirements and preferences of users themselves.

Suggestions that were built based on actions of users is maybe the most commonly used personalization component.

Undoubtedly, personalization can move forward and become more advanced over years since it’s good for both brands and users. that is why you should be ready to deal with this UX trend not only in 2018 however in the current year as well.

UX authentication trends

Authentication by means of a fingerprint is already kind of a regular for mobile applications. However, in 2018 this trend is going to be ‘renewed’ by technologies like Apple’s Face ID or other biometric means of authentication. This way, some services could refuse from asking its users to make a password and use their biometric information instead. Of course, only in case a user’s device support this technology.

Effortless authentication suggests that are getting a common factor for users and one of the new trends in UX design. So, web design company Thailand can reconsider the UI design of authentication and possibly the process itself.

Mobile first experience should be reconsidered

During last several years, brands were primarily focused on the audience of mobile users, however they should re-evaluate this focus in the near future. that is because the number IoT devices is growing and pushing the industry on making new user experience design trends. In other words, with the fast development of internet of Things, the entire industry moves far from the main target on mobile UX and gets closer to omnichannel ones.

To get prepared for this trend, you must understand that it does not matter for users where and how an interaction happens. they only wish to achieve certain results by means of the most appropriate medium. So, in fact, the interaction itself is usually invisible.

Modern users need experience that matches device they are presently using. Omnichannel UX permits to make coherence between multiple devices of a user so that he or she did not feel confusion when using, let’s say, a similar app on different devices.

Uber is a good voice user interface example. Users can start requesting Uber on their Amazon Echo smart speakers and end it on their smartphones. in this example, 2 different platforms that have different interfaces cross, however it’s done seamlessly for users.

Voice user interface design

The next year, design can continue shifting from taps and clicks to screenless experiences like Voice User Interfaces or VUIs in a nutshell. If to seem around, you’ll see that lots of companies already introduced VUIs for some their technologies. the most obvious examples are Siri, Google Assistant, Cortana, Alexa, Bixby.

Taking into consideration the rapid growth of voice interaction in general and voice assistants in particular, it becomes clear they are able to fully replace graphical user interfaces in the following years either become an alternative for them and also in website builder Thailand.

Research shows that 30% interactions with technologies are done by means of voice by 2018. However, in 2018 VUIs can possible to continue developing beside graphic interfaces and respectively they’re going to get one of latest UX design trends.

The main reasons are it’s not always convenient to use voice (e.g. in crowded places) and the voice-based systems aren’t perfect yet, so they require a lot of improvements to be done.