In the past, marketing to customers based on things like how many pages they visited on a website were rudimentary at best. they might tell you, in broad strokes, what a customer could be interested in — but they weren’t very specific It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.
Behavioral marketing has changed all of that in social marketing agency in Bangkok. But what should you know about it, and how do you get started? Let’s take a closer look.
What is Behavioral Marketing?
Rather than throwing a bunch of ads at customers and hope a number of the marketing message sticks, behavioral marketing takes all the available info — browsing and search history, IPs and cookies — and uses it to create a more definitive profile of the user and then tailor marketing messages accordingly.
As the customer visits more pages, browses more product or lingers on certain coupons, deals and offers can become more targeted and precise. The more info an ad network has, for instance, the narrower they’ll define an ad’s segmentation to reach the correct people at the correct time.
Ingenious, right? However seeing behavioral marketing in practice will really stoke the fire in terms of generating new ideas in social media agency Bangkok. instead of just give you examples, however, we’ve gone a step further to list out some of the best tools you’ll use to get started with behavioral marketing as well.
Examples of Behavioral Marketing
Behavioral marketing truly encompasses a wide range of marketing methods — including retargeting (also called remarketing), email marketing, product suggestions and much more. All of these are aspects of behaviorally-based targeting be used as standalone methods or coupled together for even greater effect on your target audience.
Retargeting and remarketing take into consideration the pages and products you’ve viewed, and then show them again even if you’re not on the original website. both Google and Facebook provide retargeting options in their respective advertising platforms in social media marketing company Thailand. You’ll need to consider which segment of your audience you want to retarget, and what kind of offer(s) you would like to present to them.
To Set Up Retargeting in Google Adwords
Sign into your Adwords account
Click on Campaigns and click the +Campaign button
Select “Display Network Only” (click here if you want to set up a remarketing campaign for the Search network)
Leave “Marketing objectives” option selected and check “Buy on Your Website”
Enter your campaign name, bidding strategy and budget
Click Save and Continue
Enter your ad group name and bid
Under the option “Choose how to target your ads” click “interests and remarketing”
In the “Select a category” drop down menu, choose “Remarketing Lists” and then click Set Up
At this point, Adwords can create a remarketing tag for you. you’ll send it to yourself or your developer along with instructions on how to add it to your website. If you’ve got Google Analytics running, there’s a checkbox to “use the tracking code that’s already on your website” instead.
Adwords starts you off by creating an “All Visitors” list, so you don’t need to have a remarketing list already made up. when you’re simply starting out, this list includes anyone and everyone who has visited pages on your website with the remarketing tag.
Next, enter your ad group name and bid. You’ll see the “All Visitors” list added to your ad group below the “Remarketing lists” tab
Then simply click Save and continue to start creating your ads, or Skip ad creation to do so later. It’s a good idea to create both text and image ads in various sizes so that you’ll have an ad ready to show no matter what other pages your ideal customer visits.
To Set Up Retargeting in Facebook
Login to your Facebook Ad manager and choose Audiences
Click on Create Audience and choose Custom Audience. For this example, we’ll retarget people who have already visited your site.
Under “How do you want to create this audience?” choose Website Traffic
Choose your target audience from the dropdown menu. You can target a wide range of users, including
Anyone who visits your site
People who visit certain pages
People who visit certain pages but not others
People who haven’t visited after a set amount of time
A custom combination of your own choosing
Then, you’ll simply get your pixel code and you’re ready to start retargeting.
As a side note, if you don’t yet have a Facebook pixel code, you’ll need one in order to accurately track visitors for Facebook retargeting. Here’s a step by step guide from Facebook on how to do this.
In order to get the most momentum out of your retargeted Adwords and Facebook ads, you’ll need to plan your campaign accordingly. who do you wish to target? create an ad that appeals to that specific segment. for example, people who checked out a specific product and possibly added it to their cart, but didn’t make a purchase could benefit from a retargeted ad providing a discount or free shipping.