What is PPC and how to do?

What is PPC and how to do?

Whether you’ve heard a little regarding PPC marketing and are curious to learn more, or you already know that you wish to use PPC to promote your business, however aren’t sure where to begin, you’ve come to the right place! first, We’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your website, instead of trying to “earn” those visits organically in SEO company in Bangkok.

Search engine advertising is one of the most popular types of PPC. It permits advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that’s related to their business providing. For instance, if we bid on the keyword “PPC software”, our ad may show up in the very top spot on the Google results page.

 

How does PPC Work?

Let’s face it, to have your website ranked on Google organically will take lots of work and involves an in-depth knowledge of how websites are place together. If you’re not a web expert and trying to have your website ranked on Google to bring new traffic to your site, then maybe a Google Adwords or Pay-Per-Click (PPC) campaign is for you. So, how does PPC work?

In a PPC campaign, you pay Google however much you would like to have them list ads for your website at the top and right of the organic search listings. Once someone clicks on your ad, you pay the current price Per Click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund.

 

Create Goals for your PPC Campaign

There are 3 questions which will be helpful:

Who is targeted by this Campaign?

Always remind yourself “who” you’re going to reach through paid search. When choosing keywords and creating ad text, choose terms your audience would look for and create ad text that speaks to their needs by SEO expert Bangkok. Always make sure the content on your landing page logically aligns with these keywords/ad text to ensure a quality user experience and maximize your ROI. Put yourself in the visitor’s shoes.

Would the Keywords and ad text catch your attention or give you helpful information?
What outcome are you looking for?

Identify what you’d like your user to do once they click on your paid search ad. include this goal as a call to action in your ad text. Drive visitors to a landing page that simply leads them toward this goal.

How will you know the PPC Campaign is a success?

Ensure you have set up a way to measure success before launching your campaign. Make sure tracking URLs are set-up to analyze Paid Search traffic. Current analysis of your campaign metrics can reveal keywords you may want to consider pausing and opportunities to grow.

 

Establish an Easy to Use Campaign Structure

The 2 words to keep in mind here are Relevant and Simple :

Relevant: Create tightly themed ad groups with small groups of keywords. Thumb through each keyword and ensure your ad text is relevant to each keyword contained within each ad group.
Simple: You will be managing your campaign on a daily basis. Ensuring your campaign structure is intuitive and manageable will make monitoring your campaign more effective and will allow you to better identify efficiencies and inefficiencies.

 

Check your PPC Settings in Google Adwords

Be Smart About the Google Network. By default, Google Adwords opts all campaign into the full Google Network. This network of sites includes Google.com, partner sites such as AOL.com & Ask.com, and Display Network sites.

Opting out of the Google Display network is a best practice if you are just getting started. The Display Network will incur thousands of impressions by displaying your ads across thousands of sites. If you are working with a constrained budget, the Google Display network can deplete your budget quickly and compromise your visibility on Google.com. The Display network can be effective with carefully selected keywords and ad text designed specifically for this type of ad placement. It is always best to revisit this tactic once you’ve garnered initial learning from the Google Search network.

Use local Searches to Your Advantage. By default, Google Adwords can set your campaign live nationally by local SEO Bangkok. If you’re a local merchant, if you ship to a particular area, or provide service to a particular geographic location, it’s a best practice to customize your Location Targeting in Google Adwords. Get to know Your Account Language. Google Adwords provides options specific to language targeting, ad scheduling, devices. As a best practice, always click into the Settings of each campaign to verify your campaign is set up properly.

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