Link building, simply put, is the method of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority in SEO agency Thailand.
Why build links? Google algorithms are complex and always evolving, however backlinks remain an important factor in how each search engine determines which websites rank for which keywords. Building links is one of the various techniques used in search engine optimization (SEO) because links are a proof to Google that your website is a quality resource worthy of citation. Therefore, sites with a lot of backlinks tend to earn higher rankings.
There’s a right and wrong method, however, to build links to your website. If you care about the long-term viability of your website and business, you should only engage in natural linkbuilding, meaning, the method of earning links instead of buying them or otherwise achieving them through manipulative ways (sometimes referred to as black-hat SEO, a practice that can get your website essentially banned from the search results).
Link building is important because it’s a major factor in how Google ranks web pages. Google notes that: normally, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
Imagine that we own a website promoting MVM Infotech that web Design and SEO service company Bangkok. We’re competing with another IT company. one of the ranking factors Google can look at in determining how to rank our respective pages is link popularity.
While above example provides a general visual understanding of why link building is very important, it’s very basic. It neglects key factors such as:
For a more clarification of how PageRank is calculated, read through these resources:
The most important to know that, as Google says you are more likely to have your content rank higher for keywords you are targeting if you’ll get external websites to link to your pages.
There are a number of link building methods used to get external websites to link to yours:
Content Creation & Promotion – create compelling, unique, high-quality content that people can naturally need to reference and link to, and tell people about it. you have to spread the word before you can expect anyone to find your content and link to it!
Reviews & Mentions – place your product, service, or website in front of influencers in your industry, like popular bloggers or people with a large social media following.
Links from Friends & Partners – ask people you know and people you work with to link to your website. keep in mind that connection matters; links from websites that are in the same general business or niche as your site can have more value than links from random, unrelated sites.
It will take a while to create lots of links, however be patient, and keep in mind that shortcuts like buying links are against Google’s guidelines and may be devastating for your SEO. do not take chances.
It`s simple, underrated way to build links to the pages you are trying to improve search engine rankings for. And it have total control over Internal link building. In trying to get a web page to rank, there are a few key factors to consider:
Anchor Text – one of the most necessary things search engines take into consideration in ranking a page is the actual text a linking page uses to talk about your content. so if somebody links to our website with the text “seo companies Bangkok“, which will help us to rank highly for that keyword phrase.
Quality of the Linking Page – Another factor taken into consideration is the quality of the page that’s sending the link; search engines permit links from high-quality, trusted pages to count more in boosting rankings than questionable pages and sites.
Page the Link is aimed at – persistently, when people mention your website they’ll link to the home page. This makes it difficult for individual pages to achieve high rankings (because it is so difficult for them to get their own link equity).
These are all components we can’t control in trying to get different sites to link to us. We can, however, control all of those components in linking to our own pages from our own content: