Why UX design is important for any ecommerce website?

Why UX design is important for any ecommerce website?

User Experience or UX design has the ability to make or break any website, especially an ecommerce website. It is a pivotal aspect for all user interfaces per say, but it is a critical when you design eCommerce applications. Research indicates that increasing competition and multiple options build client loyalty an impossible phenomenon. Since buyers have more and more lucrative choices available, they want to explore something new every time. It changes the rules of the game. eCommerce websites are supposed to engross a customer up to the extent that they buys at least one item before logging out. it’s unnecessary to say that User experience (UX) is the decisive factor in ecommerce design company Bangkok.

eCommerce designers should design the user interface in such a way that customers can see what the designers want them to see. It means even if the landing page contains items that require to be promoted maximum, the natural flow of navigation shouldn’t get disturbed. customers shouldn’t see it a hindering factor, and they should have the liberty of ignoring the same if it’s not of their interest. Use of headings, containers, or scroll bars should be there in a balanced manner.

Think about your habits online. how likely are you to say on a website, or return to that later, if it doesn’t meet your needs quickly and without too much effort or thought on your part? UX is good for business because it meets user’s needs effortlessly – as a result, they’re left with a positive experience and are far more likely to continue coming back and purchasing from your ecommerce website in the future. if people don’t find what they’re looking for 10 to 20 seconds after landing on your site, they’ll leave your website and eventually end up on a competitor’s site. Now that’s definitely not what you want!

You need to ensure that your website has a very clear value proposition and offers the answers your audience seeks easily and quickly. This is critical to your online success.

Some UX issues from user perspective

Complicated check out process is a pain for customers. When studies indicate that more than 70% shopping cards remain abandoned due to tedious and clumsy check out procedure, it is very much important that eCommerce designers work in the particular area of e-commerce solutions Thailand. 

Unwanted irritant factors such as popup to create a shopping account or asking to sign a newsletter are unbelievably annoying. many times the customer gets irritated, and they simply walk off to other websites. it’s a fact that an abandoned cart is an opportunity loss. Once a buyer go to other eCommerce Platform, he or she doesn’t come back.

Asking the same information repetitively is another irritating aspect. When a user interface asks the same piece of information (for any damn security reason), it is highly frustrating factors for a buyer. Many a times, they are not well-versed with typing on a computer keyboard and entering the information one time itself is a big issue. They get irritated and just walk out to the brick-and-mortar shop at the next crossroad. Most importantly, they don’t return to eCommerce Website.

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